SBI SCO Recruitment 2026 Advt 24: Deputy Vice President Digital Marketing and Content Specialist, CTC up to Rs 63 Lakh

State Bank of India (SBI), Central Recruitment & Promotion Department, Mumbai, has released Advertisement No. CRPD/SCO/2026-27/24 to engage 4 Specialist Cadre Officers on contract for its Digital Marketing Department: Deputy Vice President (Analytical Marketing & Campaign), Deputy Vice President (Digital Marketing) and Content Specialist. Online registration and fee payment are open from 30 September 2026 to 21 October 2026. The annual CTC goes up to Rs 63 lakh.

SBI SCO Digital Marketing Recruitment 2026 – Overview

Vacancy, Age and Place of Posting

PwBD reservation is horizontal and is included in the total. Upper age relaxation for reserved categories is as per Govt. of India rules. The posting place is indicative – selected candidates can be posted anywhere in India.

Eligibility

1. Deputy Vice President (Analytical Marketing & Campaign)

• Mandatory: Bachelor’s degree in Marketing / Business Administration / Statistics / Data Science / Computer Science or a related field.
• Preferred: MBA/PGDM in Marketing/Business Analytics; certification in Digital Marketing/Marketing Analytics, GA4 and Google Ads.
• Experience: minimum 10 years post-qualification experience in marketing in e-Commerce / Banking / Fintech / IT or a consumer-facing company. 3-5 years as a Marketing/Business Analyst preferred.

2. Deputy Vice President (Digital Marketing)

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• Mandatory: Bachelor’s degree in Marketing / Business Administration / Mass Communication / Digital Marketing or related field.
• Preferred: MBA/PGDM; certification in Digital/Social Media Marketing, Google Ads, Performance Marketing and GA4.
• Experience: minimum 10 years post-qualification marketing experience in e-Commerce / Banking / Fintech / IT or consumer-facing company. 3-5 years full-time as Digital Acquisition executive or Social Media marketing preferred.

3. Content Specialist

• Mandatory: Bachelor’s degree in Marketing / Communications / Journalism / Advertising or related field.
• Preferred: certification in Digital Marketing, SEO, Content Writing, Advertising, Creative Writing or Communications.
• Experience: 5-7 years hands-on experience in content production, digital operations or creative coordination, ideally in financial services or other regulated industries. MarTech tools experience (CMS, marketing automation, analytics) preferred.

Teaching and training experience is not counted. Candidates with pending disciplinary proceedings cannot apply.

Salary (Annual CTC) and Contract Terms

• CTC is negotiable and depends on experience and current pay. It is 80% fixed and 20% variable.
• Variable pay needs at least 90% score in the half-yearly appraisal (99-100% score gives 100% variable pay).
• Annual increment up to 5% from the second year, subject to at least 90% appraisal score.
• 30 days leave per financial year. No other perks.
• Either side can end the contract with 3 months’ notice or 3 months’ pay in lieu.

Application Fee

Selection Process

• Shortlisting by a Bank committee, then interview, followed by CTC negotiation.
• For both DVP posts, shortlisted candidates must give a 5-10 minute PPT presentation on the job profile during the interview.
• Final selection goes to top merit candidates with whom CTC is agreed. If marks tie at the cut-off, the older candidate ranks higher.

How to Apply

1. Visit https://sbi.bank.in/web/careers/current-openings and find Advt. No. CRPD/SCO/2026-27/24.
2. Register, upload photo, signature, resume, ID proof, age proof, certificates, experience proof and the required undertaking.
3. Pay the fee online (Debit/Credit Card, Net Banking) by 21.10.2026.
4. Print the e-receipt and application form. Do not send any hard copy to SBI.

Important Dates

Important Links

FAQs – SBI SCO Advt 24 2026

Q1. How many posts are in SBI Advertisement CRPD/SCO/2026-27/24?

4 posts – 1 DVP (Analytical Marketing & Campaign), 2 DVP (Digital Marketing) and 1 Content Specialist.

Q2. What is the last date to apply?

21 October 2026. Registration started on 30 September 2026.

Q3. What is the salary of SBI Deputy Vice President (Digital Marketing)?

Annual CTC up to Rs 63 lakh, negotiable. Content Specialist gets up to Rs 19 lakh.

Q4. What is the age limit?

33-45 years for both DVP posts and 25-40 years for Content Specialist, as on 31.08.2026.

Q5. Is this a permanent job?

No. It is a contract of 3 years, renewable for 2 more years.

Q6. What is the application fee?

Rs 750 for General/EWS/OBC. SC/ST/PwBD pay nothing.

Q7. How are candidates selected?

Shortlisting, interview (with PPT presentation for DVP posts) and CTC negotiation.